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Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Allmade
Allmade
7 products
Adams
Adams
5 products
Alternative
Alternative
0 product
Anvil
Anvil
2 products
Bulwark
Bulwark
63 products
Chef Designs
Chef Designs
37 products
CornerStone
CornerStone
31 products
Devon & Jones
Devon & Jones
2 products
District
District
18 products
Eddie Bauer
Eddie Bauer
1 product
Edwards
Edwards
4 products
ERB
ERB
8 products
Extreme
Extreme
0 product
Gildan
Gildan
0 product
Horace Small
Horace Small
5 products
Lee
Lee
12 products
New Era
New Era
21 products
Nike
Nike
26 products
North End
North End
1 product
Ogio
Ogio
34 products
Port & Company
Port & Company
60 products
Port Authority
Port Authority
267 products
Red House
Red House
10 products
Redkap
Redkap
251 products

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